Authenticity Guarantee
Effective date: July 4, 2024
Summary
At Sole, we guarantee every sneaker, apparel, and accessory item is 100% authentic. If you believe you’ve received an item that isn’t authentic, we promise to make it right.
Scope & Eligibility
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This policy applies to all products sold by Sole — online at itssole.com and in our retail locations.
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Retail, wholesale, and resale items are all covered.
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We own every piece of inventory — we are not a consignment store. That means every item is under our control from sourcing through delivery.
Authentication Process
We verify authenticity through a multi-step process:
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Manual inspection — Our in-house experts (with 8+ years of combined experience) perform hands-on checks when items arrive.
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AI-assisted tools — We use apps like CheckCheck, LegitApp, and Poizon, which combine image analysis and human authentication to double-verify important details.
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Detailed checks — We inspect stitching, tags, SKU/style codes, materials, shape, and look at the box & packaging (when applicable).
Guarantee & Remedies
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If you believe your purchase is not authentic, contact us within 7 days of delivery with your order number and photos of the item.
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The item must be in the same condition you received it, with all tags & packaging intact.
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Once we confirm an issue, we will offer you either a full refund or store credit, whichever you prefer.
Transparency in Sourcing
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Some inventory is sourced via trusted retail/wholesale partners; others are acquired through resale channels. Regardless, every item is authenticated using the same standards.
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Since we own our inventory outright, we directly manage quality & verification at every stage.
Legal & Related Policies
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This Authenticity Guarantee works alongside our Return & Exchange Policy and Shipping Policy.
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Nothing in this guarantee limits any rights you may have under applicable consumer protection law.