Privacy policy

Last updated: September 6, 2025

Sole. operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the “Services”). Sole. is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term “personal information,” we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified, so that it cannot identify or be reasonably linked to you. We may collect or process the following categories of personal information, including inferences drawn from this personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

Contact details including your name, address, billing address, shipping address, phone number, and email address.
Financial information including credit card, debit card, and financial account numbers, payment card information, financial account information, transaction details, form of payment, payment confirmation and other payment details.
Account information including your username, password, security questions, preferences and settings.
Transaction information including the items you view, put in your cart, add to your wishlist, or purchase, return, exchange or cancel and your past transactions.
Communications with us including the information you include in communications with us, for example, when sending a customer support inquiry.
Device information including information about your device, browser, or network connection, your IP address, and other unique identifiers.
Usage information including information regarding your interaction with the Services, including how and when you interact with or navigate the Services.

Personal Information Sources

We may collect personal information from the following sources:

Directly from you including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information;
Automatically through the Services including from your device when you use our products or services or visit our websites, and through the use of cookies and similar technologies;
From our service providers including when we engage them to enable certain technology and when they collect or process your personal information on our behalf;
From our partners or other third parties.

How We Use Your Personal Information

Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:

Provide, tailor, and improve the Services. We use your personal information to provide you with the Services, including to perform our contract with you, to process your payments, to fulfill your orders, to remember your preferences and items you are interested in, to send notifications to you related to your account, to process purchases, returns, exchanges or other transactions, to create, maintain and otherwise manage your account, to arrange for shipping, to facilitate any returns and exchanges, to enable you to post reviews, and to create a customized shopping experience for you, such as recommending products related to your purchases.
Marketing and advertising. We use your personal information for marketing and promotional purposes, such as to send marketing, advertising and promotional communications by email, text message or postal mail, and to show you online advertisements for products or services on the Services or other websites, including based on items you previously have purchased or added to your cart and other activity on the Services.
Security and fraud prevention. We use your personal information to authenticate your account, to provide a secure payment and shopping experience, detect, investigate or take action regarding possible fraudulent, illegal, unsafe, or malicious activity, protect public safety, and to secure our services. If you choose to use the Services and register an account, you are responsible for keeping your account credentials safe.
Communicating with you. We use your personal information to provide you with customer support, to be responsive to you, to provide effective services to you and to maintain our business relationship with you.
Legal reasons. We use your personal information to comply with applicable law or respond to valid legal process, including requests from law enforcement or government agencies, to investigate or participate in civil discovery, potential or actual litigation, or other adversarial legal proceedings, and to enforce or investigate potential violations of our terms or policies.

Cookies, Consent, and Your Privacy Choices

We use cookies and similar technologies for site functionality, analytics, and interest-based advertising. In our Cookie banner, you can manage consent and block non-essential tracking until consent. You can change your preferences at any time via the “Privacy & Cookie Preferences” link in our footer.

Where required by law, you may also opt out of the use or sharing of personal information for targeted advertising (sometimes called “sell” or “share”) via the footer link titled “Your Privacy Choices (Do Not Sell or Share My Personal Information)”. If your browser sends a Global Privacy Control (GPC) signal, we treat it as an opt-out for that browser/device and, where we can associate it with an account, for that account as well.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:

With Shopify, vendors, and other service providers who perform services on our behalf (e.g., IT management, payment processing, data analytics, customer support, cloud storage, fulfillment and shipping).
With business and marketing partners to provide marketing services and advertise to you. Depending on where you reside, you may have a right to direct us not to share information about you for targeted advertising; use the footer link noted above or contact us.
When you direct or consent, such as to ship you products or through your use of social media widgets or login integrations.
With our affiliates or otherwise within our corporate group.
In connection with a business transaction (e.g., merger or bankruptcy), to comply with law, to enforce terms, or to protect our rights or the rights of others.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services. We also use certain Shopify enhanced features that may incorporate data from interactions with our store, other merchants, and Shopify. For those enhanced features, Shopify is the controller responsible for responding to your requests. For more information or to exercise rights with Shopify directly, refer to Shopify’s consumer privacy resources.

Third-Party Websites and Links

The Services may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms. We are not responsible for the privacy or security of such sites.

Children’s Data

The Services are not intended for children, and we do not knowingly collect personal information about children under the age of majority in your jurisdiction. If you are the parent or guardian of a child who has provided us with their personal information, contact us to request deletion. As of the effective date of this Privacy Policy, we do not have actual knowledge that we “share” or “sell” personal information of individuals under 16 years of age.

Security and Retention of Your Information

No security measures are perfect or impenetrable, and we cannot guarantee “perfect security.” Do not use unsecure channels to send sensitive information to us.
We retain personal information for as long as needed to maintain your account, provide the Services, comply with legal obligations, resolve disputes, and enforce our agreements.

Data Storage Location and Transfers

Your personal information is stored and processed in the United States, where our store and many of our service providers are located. If we transfer personal information outside your country (for example, between the EEA/UK and the U.S.), we use recognized transfer mechanisms (such as Standard Contractual Clauses) unless the destination has an adequate level of protection.

Your Rights and Choices

Depending on where you live, you may have some or all of the following rights, subject to verification and applicable law:

Access / Know
Delete
Correct
Portability
Opt-out of sale/sharing and targeted advertising (use Your Privacy Choices in our footer or contact us).
Manage marketing (unsubscribe links in emails; reply STOP to SMS).

You may exercise these rights where indicated on the Services or by contacting us. We will not discriminate against you for exercising your rights. You may designate an authorized agent where permitted.

For Shopify’s processing and your rights with Shopify directly, refer to Shopify’s consumer privacy resources.

Complaints

Contact us first using the details below. Depending on your location, you may have the right to appeal a decision or lodge a complaint with your local data protection authority.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will post the revised policy on this site, update the Last updated date, and provide notice as required by law.

Contact

Email: store@itssole.com
Mailing addresses:
• Denver (Cherry Creek): 3000 E 1st Ave #118, Denver, CO 80206
• Los Angeles (Beverly Center): 8500 Beverly Blvd, Space 665, Los Angeles, CA 90048